GOOD THINGS COMES TO THOSE WHO WAIT
Get ready to fall in love. Once you put on a BB masterpiece, there is no turning back.
One is never enough. Soon, you’ll find yourself deep in the quest to Stand Out & Be Seen. It’s an addiction, a lifestyle, a mantra you live by.
Simply because life’s too short to live boring. Live out loud and Be Bold!
Each design comes in limited runs because we believe in circular business practices and reducing excess in order to preserve the environment.
Be part of the wave sweeping across the world. Proudly wear your heritage with BB. Designed in Southeast Asia, made for the world.
- Cycling fuels our blood.
- Adrenaline is our addiction.
- Our legs scream but we’ll never stop till we drop.
- We’re cyclists and we love the pain & pleasure of our sport.
- Why settle for less when you can stand out & be seen?
BB was founded by a passionate cyclist with a vision to change the world of cycling jersey attire. Long dominated by the aesthetics of European or Australian brands, we designed BB to bring out the vibrancy of the region where the brand was born. It is our pride and glory, an ode to our culture and cycling scene.
Gone are the days of minimalism and subtle colour blocks. Welcome to the new era of cycling apparel with BikeBaju. Wear your identity on your sleeve. Loud and proud. Nothing to hide.
Who we are
We Ride with Pride
BB is made for every cyclist in the world. Regardless if you’re a bike babe, bike boy, bike boss, BB is made for those who take pride in their sport.